OC Team

graphic OC Team graphic

Our people are your biggest asset. Every OC team member has one defining characteristic, they care. They care about protecting your practice. They care about your practice receiving the value it should for the care provided. They care about maintaining a long term relationship with you and your practice.

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Jon Weeding, President:

Jon Weeding has 22 years of business and medical industry experience.  An innovative entrepreneur, he built Microsurgery Distributing Inc. into one of the largest ear, nose and throat distributorships in the country before transitioning to the eyecare industry.  Mobile Diagnostics, Inc., a mobile glaucoma scanning company was built into a leading regional provider prior to Midwest Surgical Services, a subsidiary of TLC Vision, acquiring the company in 2005.  He is a proven business strategist and has an extensive background in practice building and working with Medicare and Third Party Providers.

 

Karen Michaelson, ABOC, Director of Client Training:

Karen Michaelson comes to Ophthalmic Consulting with 30 years of eye care and optical experience. She has worked as an Optician, Office Administrator, Regional Customer Service Manager for Essilor Laboratories of America and for the past three years she has been a Sales Consultant for Essilor. From the front desk to lane to the hand off and close Karen brings an organized and unique way to create a thriving practice. She will help you create fun and profitable environment for all involved. "At the end of the day, it is about the experience that your patients encounter". Karen's commitment to you and your practice in unmatched. Her passion and knowledge of the industry and trends will make her a valuable asset to your practice. She will be there when you need her most, now and in the future. "Let me help you maximize your optical potential and create the perfect patient experience" - Karen

 

Joyce Ardrey, CPC, Chief Compliance Officer:

Joyce is a Practice Management Consultant specializing in Optometry with over 20 years of experience in the medical coding and consulting field. Mrs. Ardrey worked as the Business Administrator at a surgical co-management clinic, as well as a consultant for a practice management consulting group with clients in general medicine, ophthalmology, and dentistry, prior to starting her consulting company, Consultation and Implementation (C&I), in 1992. As a consultant, Mrs. Ardrey performs compliance and chart audits, staff and physician education, and office organization. Mrs. Ardrey has served on the Medicare Advisory Committee (CAC) representing Optometry for Pinnacle Business Solutions Inc. (Formerly Blue Cross Blue Shield of Arkansas) the Medicare Carrier for OK, NM, AR, LA, RI & MO since 1996. She continues to serve with the new J4Mac, TrailBlazer Health Enterprises. She is also a member of the DME JC POE (Provider Outreach and Education) with Cigna Health Systems. Her areas of expertise include compliance and risk management, CPT©, ICD-9 and HCPCS coding, DME MAC supplier requirements on Refractive Lenses, E/M documentation requirements, Medicare guidelines, and chart documentation. She lectures regularly at the OAOP Spring and Fall Seminars and District Meetings and has presented at Pro-Tulsa Chapter (currently serving as President) of the AAPC, The Coding Institute, SWCO, MOA, AHEC and NSUOCO.

 

Michael Fuchs, Vice President:

Michael Fuchs brings over 25 years of eye care experience and to OC. He has always been on the cutting edge of Optometry providing direction and sales expertise in roles as Regional Sales Manager to President of companies such as Laser Diagnostics (GDx), Optos (Optomap), TLC via Midwest Surgical Services and HealthTech. Michael’s long term relationships, based on consistently delivering more than what is promised, with doctors and representatives throughout the country will enable OC to reach and help more eye care providers.

 

Ann Cameron,COT, MPA.:

Ann Cameron has worked for more than 25 years in the eye care industry.  Her experience includes technical services in private practice, managing Ophthalmology clinics to corporate sales and sales support for Carl Zeiss Meditic, Optos and Ophthonix. During her career, Ann has worked with hundreds of Ophthalmology and Optometry practices to improve patient flow, train doctors and staff in the use of new diagnostic equipment and implement new sales concepts to enhance practice revenue.  Ann’s dedication to customer service and patient oriented outlook offer our clients a realistic perspective in practice management.

 

Rob Marcella,National Accounts Manager:

Rob Marcella joined OC as our National Accounts Manager. Working to create relationships with providers to the eye care industry Rob has been in the eye care industry for 12 years. He has worked with Essilor of America in Minnesota, Iowa and Illinois. Rob served as an Industrial eye wear representative, Sales Consultant, and a Varilux and lab consultant. Most recently Rob was the Regional Product Specialist in Minnesota and Iowa. Rob is an ABO approved presenter and has facilitated many presentations for eye care professionals for the last 7 years.

 

Sharla Kleven, Insurance Claims Help Desk Consultant:

Sharla Kleven brings with her over 13 years of insurance knowledge.  Her previous work experience provides OC with established relationships with Medicare and Third Party Providers and an “insider’s” knowledge in processing claims.  She has a well-rounded insurance background after holding similar positions in dentistry, pharmacy and optometry.  Her vast insurance knowledge provides a great resource for our clients.

 

Kelly Hendrie, Consultant:

Kelly Hendrie brings OC nearly 25 years of Eye Care industry experience working with Carl Zeiss Meditic, Optos and Ophthonix. As an owner of Pathway Advancement Group, Kelly provides eye care specialists with a knowledgable resource to enhance and expand the level of services provided to patients.

 

Dana McMurchy, Consultant:

Dana McMurchy brings over 20 years of eye care industry experience to OC. As owner of Mobile Diagnostic Services, Inc. Dana provides a variety of mobile diagnostic options for eye care specialists.

 

Erica Harris, Consultant:

Erica Harris provides OC with energy, enthusiasm and knowledge. As a representative with Mobile Diagnostic Services, Inc. she is quickly becoming known as a reliable problem solver.

 

Jay Wollack, Consultant:

Jay Wollack's 7 years working with a varety of eye care specialists provides OC with a dedicated client first attitude. As owner of Proactive Technologies, Inc., Jay provides diagnostic and surgical services to eye care specialists.

 

Bill Benedicts

Bill is an experienced northwest based representative with 16 years experience selling high tech products to eyecare professionals. Experienced representative with established relationships with both Ophthalmologists and Optometrists . Through all the years Bill has an excellent reputation among eyecare professionals with an emphasis on after the sale service. Working with Marco Technologies, Heidelberg Engineering and Chart Logic and currently with Ellex Systems, Inc, Synemed and Icaretonometer. Bill is an excellent resource for eye care practices.

 

Jason Collins

 

Brian Goodwin

Brian has 20 years in the eye care field. He has worked or Marco Technologies, Lombart, and is a independent representative selling new and used diagnostic systems and software.

 

Dave Harding